Cyfle - The training company for the creative media industries, Wales

Course Date: 27 February 2012

Apps are changing the way we watch TV and this course aims to offer Producers, Researchers and APs the chance to understand how they work, why they matter, and how they can grasp the opportunities this new phenomenon presents.

This APPS: AN INTRODUCTION FOR PROGRAMME MAKERS 1-day course will explore the importance and relevance of apps and workshop creative development for apps.

It will look at -

• How and why producers and broadcasters are using apps to enhance their programming and drive deeper audience engagement
• Examine key trends in application development for promotion and marketing, monetisation, games and audience measurement.

The day will cover how different genres: comedy, entertainment, sports, factual and news are exploiting their potential through case studies such as the X Factor, Fonejacker, iPlayer, the Great British Housing Scandal and second screen apps such as Zeebox and Miso.

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Apps are becoming central to the TV experience, as increasing numbers of viewers use a their smart phone, pad or tablet to learn more about a programme, find out what their friends are watching, play along, share and recommend a programme, or catch up on what they’ve missed.

Now audiences can watch TV on the go: live on their phone or pad; and with connected or social TV, apps for news, sport and video on demand have arrived in the living room such as the recently released BBC news app on Samsung TVs.

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Who should attend? –

Producers, Researchers and AP's especially, and those interested in finding out more about APP development and its relevance to the broadcasting industry today.

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FURTHER INFORMATION - 

 TO BOOK A PLACE OR ASK A QUESTION PLEASE CONTACT  –

shan@cyfle.co.uk / 01286 668003

Pay By Invoice

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1 Day

27 February 2012

£100 + £20 V.A.T.

Skillset Cymru Bursaries are grants for individuals working in the Welsh TV industry to spend on Continuing Professional Development (CPD) training.

They are managed by Skillset and the funding comes from the Welsh language broadcaster S4C and the trade association Teledwyr Annibynnol Cymru (TAC).

There are two funding schemes, Skillset Cymru Freelance Bursaries and Skillset Cymru Bursaries for Editors.

PLEASE CLICK HERE FOR FURTHER DETAILS.

Mike Flood Page is a BAFTA winning cross-platform producer and an experienced trainer in digital media. He advises leading organisations in broadcast, culture and the public sector on digital media strategy, and runs an MA module at Goldsmiths College.

He is also an experienced TV producer and executive with a track record in current affairs, education, documentary and entertainment for the BBC, ITV and Channel 4. Most recently he was Editorial Director at Illumina Digital leading projects for the BBC, Channel 4, the DfE, the National Theatre, Teachers TV, Google, Fresh One, and English National Opera. 

At the BBC he commissioned and produced range of award-winning programmes including the Windrush series, and learning initiatives including Webwise. His awards include three BAFTAs for interactive work and three from the Royal Television Society including best TV documentary series. He is a member and awards juror of both the RTS and BAFTA.

Cyfle Training Centre, 33-35 West Bute Street, Cardiff Bay CF10 5LH

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